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Charl van Rensburg
Brand Manager

About

Charl has over a decade’s experience in the mineral exploration industry, focused on African exploration.

Starting out as a Technical Copywriter and Brand Consultant working in specialised industries such as finance, engineering, geoscience and manufacturing, Charl developed a unique measurable approach to brand building and organisational development, which has now been implemented and rolled out across a wide-range of businesses and social enterprises.

Leveraging this multi-disciplinary focus and approach he has helped RES become one of the best known and respected mineral exploration consulting businesses in Africa and, from this solid foundation, assisted in creating and launching other businesses within the Group, including; Xpotential Mining Services, RESPRIME (Non-Profit), RES Healthcare and Xpotential Geoscientific Consulting.

Most recently Charl has been instrumental in creating Geoficient, a geoscience-focused training and development provider, incubated by RES, offering blended in-field, online and in-person training to recent graduates, early career professionals and corporate teams requiring specialist skills training within the mineral exploration field.

Each aspect of his work is founded on one single goal; to elevate explorers and exploration in Africa.

Expertise

  • Brand Development

  • Technical Copywriting

  • Strategic Communication

  • Marketing & Growth

Qualifications

  • BA Hons.

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